Beauty was and is my great passion.
She started at L'Oreal Luxe in 1999, followed by 20 exciting years of collaboration with international manufacturers and brands from the beauty industry and important encounters with beauty luminaries such as Austria's leading dermatologist, Dr. Hajnal Kiprov. In the course of my career, I was able to gain valuable insights and successfully incorporate them into the founding of Clean Beauty Concept.
The search for a suitable product for my sensitive, dry skin and a natural alternative to face tightening & fillers awakened my desire to found my own beauty label early on: with products that let the skin shine and eliminate toxins & Co. uncompromisingly excluded. In 2020 the time had come: I founded "Clean Beauty Concept".
The way there was long and rocky. When I was looking for the perfect care for my dry skin, I was often disappointed. The range of complex care routines, expensive creams and different oils was gigantic, but nothing could convince me.
Hydration was particularly important to me. My products should moisturize the skin, and not just temporarily. The feeling of dryness should go away and the skin should instead feel plumped and tight. After a lot of tinkering, I finally found the perfect essence & oil combination. I am particularly taken with the organic rosehip seed oil with its high concentration of vitamins and unsaturated fatty acids. The texture is quickly absorbed, feels light on the skin and moisturizes 24 hours a day.
Show face without losing it.
Many women wish to look fresher, more attractive and younger without their face losing any of its character. I like to call our skin care program a no-tox concept. A natural glow, fresh radiance, relaxed facial expressions and firm facial contours are always better than skin that has been over-perfected by operations and toxins and facial features that appear unnatural.
What is often not taken into account in the cosmetics industry: Forehead wrinkles, frown lines or crow's feet around the eyes are responsible for a negative, tired and stressed facial expression. Wrinkles are not only caused by a loss of elasticity in the skin, but also by tense muscles. This can be worked on with our No-Tox Magic Facial ritual – consisting of essence, oil and Bian stone – by relaxing the deep muscles. Swelling disappears, wrinkles begin to smooth and the face regains its natural contours. Clean Beauty Concept delivers this immediately visible and natural lifting effect without surgical intervention and without poison. Just three minutes of daily use is enough.
But sustainability was also important to me. I didn't just want to be "clean" with the ingredients. The outside also counts. No outer packaging, perfect preservation conditions for the product, responsible labels, user-friendliness, refill systems. And short distances: made in Austria and also sold there.
My vision is to fight skin aging holistically and naturally. Results should be permanent on the face. Because looking younger also makes you happier, which in turn can have a positive effect on your health.
When the skin is optimally moisturized, when it glows and looks like it has worked out, I'm completely happy. For me, a day without the Magic Facial and my valuable me-time is no longer conceivable. You almost get a little addicted. (-:
Stay clean & beautiful!
Mag. Natalie Herzlieb Bren I Founder